Monthly archive for August 2016

9 Google Analytics Tips to Improve Your Marketing

Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts. In this article I’ll share nine tips to help you get more out of

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Instagram now lets you zoom in on videos and photos on iOS

 It’s possibly one of the few remaining near-universal experiences for mobile users: the frustration of trying to zoom in on an Instragram image and remembering that you can’t. That’s now changing, since Instagram is rolling out pinch-to-zoom support in its iOS app starting today. The new feature

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5 Ways to Enhance YouTube Videos for Marketers

5 Ways to Enhance YouTube Videos for Marketers

Do you use YouTube for your business? Looking for ways to create more visibility for your videos? YouTube offers a number of helpful features to optimize your videos for more views, subscribers, or conversions. In this article, you’ll discover five ways to improve the performance of your

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Facebook Offers gets revamped for mobile, now lets you track saved coupons in a dedicated section

 Facebook’s goal of tracking ads all the way through to a customer’s purchase at point-of-sale is getting a big boost today with a makeover of the Facebook Offers program. Now designed to be more mobile-friendly, Facebook is allowing businesses to create two kinds of offers – those customers can redeem online

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Twitter targets individual creators for its Amplify ad program

 After opening up its Amplify program last fall to a wide range of publishers, Twitter says it’s expanding the video ad program again, this time to individual creators. After creators are approved for the program, the company says that when they’re about to tweet a video, they

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25 Tools for Social Media Marketers

25 Tools for Social Media Marketers

Want to simplify your daily social media marketing tasks? Looking for a list of helpful apps and tools? The right apps can make a world of difference in the life of a busy social media marketer. In this article, you’ll discover 25 of the top tools and

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9 Ways to Work Celebrations Into Your Social Media Marketing

9 Ways to Work Celebrations Into Your Social Media Marketing

Looking for a new way to connect with your audience? Wondering how to publish posts that generate strong engagement? Most marketers plan to post on national holidays, but forget to include some unique and fun days that might appeal more directly to their followers. In this article,

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Instagram Stories diverges from Snapchat by suggesting who to follow

 Who decides who’s cool? Snapchat refuses to recommend accounts for fear of feeling heavy-handed. Maybe it learned from Twitter, whose old one-size-fits-none suggested user list immediately made it noisy, impersonal and ruled by an oligarchy. But Instagram is betting that algorithmically personalized suggestions could make its new

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New York subway is offering free ebooks (and Wi-Fi) for your commute

 In an effort to highlight its upcoming launch of more in-train Wi-Fi (not to be confused with in-train cricket attacks), the New York MTA, Transit Wireless, and publishing powerhouse Penguin Random House are getting together to release ebooks and articles timed to your commute. This project mirrors

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Mark Zuckerberg meets Pope Francis, gives him a drone

 On Monday, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan met with Pope Francis, as part of Zuckerberg’s trip of Italy, announced following the devastating earthquake that hit the country last week, killing hundreds. After discussing the importance of connecting people in the world without internet access, Zuckerberg

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