Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

 Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see

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3 Ways to Improve Your Facebook Ads

3 Ways to Improve Your Facebook Ads

Want to improve your Facebook ad results? Looking for more cost-effective ways to reach your target audience with Facebook? In this article, you’ll discover three tools and techniques for improving your Facebook ads. #1: Collect Demographic Data to Inform Your Targeting Some businesses think their target market is

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