Facebook ‘Groups for Pages’ unlocks fan clubs

 With Facebook’s newest feature, a musician could run an on-site fan club, a brand could organize its ambassadors and a newspaper could discuss articles with just its top readers. Today Facebook globally launched Groups for Pages, allowing the 70 million Pages on Facebook to create their own

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Facebook tries to prove Instant Articles beat mobile web

 One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click-for-click because people don’t abandon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers

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Google’s brave new friendless feed

 It’s like Facebook without all those annoying “friends.” Instead of having to look at what weird things other people are interested in, like their babies, Google shows me the weird things I’m interested in, like Legend of Zelda and Elon Musk. It’s a fundamental shift in content

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Instagram Live Replays: What Marketers Need to Know

Instagram Live Replays: What Marketers Need to Know

Are you using live video on Instagram? Wondering how to save Instagram live videos so followers can replay them later? In this article, you’ll discover how to get an extra 24 hours of view time for your live videos with Instagram Live video replays. Who Has Access

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Facebook fights fake news spread via modified link previews

 Until now, any Facebook Page that posted a link could change the headline, body text and image that appeared in the News Feed preview. To combat false news without stifling responsible publications, Facebook is now starting to disable the ability of all Pages to edit the previews

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Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members

 Amazon today is launching Amazon Spark, a new feature aimed at improving product discovery, which is seemingly inspired by Instagram and its use of shoppable photos. Similarly, Amazon Spark users are encouraged to post stories, ideas and images of products they love, which others can react to

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Snapchat adds multi-Snap recording and a color changing Tint Brush

 Snapchat has a couple of new features rolling out Tuesday, including the ability to record multiple 10 second Snaps continuously, and a new “Tint Brush” that allows you to selectively color specific objects or areas of your snaps. The Multi-Snap recording feature is coming to iOS first,

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With new tappable gestures, Tinder’s photos become more like Stories

 Tinder today is rolling out a new navigational experience for users of its mobile application that’s designed to make it easier to move between profile photos and profile text. In the updated app, photos now take up more screen real estate – that is, they extend to

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3 Ways to Generate Leads Using YouTube

3 Ways to Generate Leads Using YouTube

Want to generate more leads and conversions with YouTube? Looking for organic tactics to help boost the performance of your existing video content? In this article, you’ll discover three effective ways to turn YouTube viewers into leads. #1: Drive Website Traffic With YouTube Cards YouTube cards are

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