Monthly archive for February 2018

LittleThings blames its shutdown on Facebook algorithm change

 A recent Facebook algorithm change seems to have claimed a high-profile casualty: LittleThings, a digital publisher focused on inspirational and how-to content for women, which shut down yesterday. I wrote about the company at the beginning of 2016, when it raised debt funding from City National Bank.

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Twitter launches Bookmarks, a private way to save tweets

 Twitter today is publicly launching its “Bookmarks” feature, which has been in testing since late last year, following the company’s HackWeek project dubbed #SaveForLater. A desire to save content for later reading is something people have asked for because of how much news circulates across Twitter, often

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Facebook rolls out job posts to become the blue-collar LinkedIn

 LinkedIn wasn’t built for low-skilled job seekers, so Facebook is barging in. Today Facebook is rolling out job posts to 40 more countries to make itself more meaningful to people’s lives while laying the foundation for a lucrative business. Businesses will be able to post job openings

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Repurposing What Works: The Journey, Episode 19

Repurposing What Works: The Journey, Episode 19

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=-GvAnICXe_I Watch The Journey: Episode 19 Episode 19 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what

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14 Mobile Apps to Create Branded Visuals

14 Mobile Apps to Create Branded Visuals

Do you create visual images with your smartphone or tablet? Looking for tools to brand your images and video on the go? In this article, you’ll discover 14 mobile apps to help you make branded social media visuals. #1: Pick Up Brand Colors Whether you’re creating an

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Facebook launches a local news accelerator for publishers

 Facebook is trying to play extra nice with local news publishers by putting $3 million behind the launch of the Local News Subscriptions Accelerator. The three-month pilot program will help 10 to 15 U.S.-based metropolitan news organizations gain more digital subscribers both on and off Facebook. Read More

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Facebook should disclose and limit pricing for political campaign ads

 An interesting report on the Facebook ad machinery in play during the election highlighted an issue that I hadn’t considered: Facebook’s ad marketplace gave a huge pricing advantage to one candidate over the other. It seems like a no-brainer that these differences should at least be made

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Despite backlash to the redesign, Snapchat downloads are up

 “What’s all the fuss about?” Curiosity over why people are protesting the Snapchat redesign seems to have inspired a new wave of users to try the app. Snapchat downloads in the U.S. went up 41 percent to 76 percent in the week following the redesign’s February 6th

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How to Use Snapchat Insights

How to Use Snapchat Insights

Is your business on Snapchat? Looking for more robust analytics data on your snaps and stories? In this article, you’ll discover how to navigate and use Snapchat Insights to learn more about your Snapchat marketing activities. Access Insights From the Home Screen Until now, Snapchat has limited

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How to Use Facebook Collections to Manage Curated Content

How to Use Facebook Collections to Manage Curated Content

Do you save content and ads on Facebook? Wondering how to organize the Facebook posts and ads you’ve saved? In this article, you’ll learn how to use Facebook Collections to curate and organize saved content for easy access and sharing. Why Use Facebook Collections? Facebook lets you

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