Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom
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At a time when the models of traditional social networks are being questioned, it’s more important than ever to experiment with alternatives. Arbtr is a proposed social network that limits users to sharing a single thing at any given time, encouraging “ruthless self-editing” and avoiding “nasty things”
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/arbtr-wants-to-create-an-anti-feed-where-users-can-only-share-one-thing-at-a-time/" align="left"]When Facebook loses, who wins? That’s a question for startups that may be worth contemplating following Facebook’s recent stock price haircut. The company’s valuation has fallen by around $60 billion since the Cambridge Analytica scandal surfaced earlier this month and the #DeleteFacebook campaign gained momentum. That’s a
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s New subscription service for creators and pausing Messenger
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/facebook-new-subscription-service-for-creators-and-pausing-messenger-chatbots/" align="left"]These kinds of leaks didn’t happen when I started reporting on Facebook eight years ago. It was a tight-knit cult convinced of its mission to connect everyone, but with the discipline of a military unit where everyone knew loose lips sink ships. Motivational posters with bold corporate
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/the-real-threat-to-facebook-is-the-kool-aid-turning-sour/" align="left"]In January, Facebook announced that it would be changing its feed algorithm to promote users’ well-being over time spent browsing content. That’s a relatively new approach for a company whose ethos once centered around “move fast, break things.” It wasn’t all that long ago (approximately a year
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/facebooks-mission-changed-but-its-motives-didnt/" align="left"]Network better with these four tips. Source: Entreprneur 4 Steps to Getting More Referrals From Everyone You Meet
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Do you want more clients? Wondering if LinkedIn can help you acquire more business? To explore how to use LinkedIn to find leads and turn them into customers, I interview John Nemo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/linkedin-prospecting-how-to-find-and-connect-with-future-customers/" align="left"]Desperate to show it takes thwarting misinformation, fraud and spam seriously, Facebook just revealed that it’s hosting a private “Fighting Abuse @Scale” invite-only conference in San Francisco on April 25th. Speakers from Facebook, Airbnb, Google, Microsoft and LinkedIn will discuss how to stop fake news, prevent counterfeit account creation, use
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/facebook-tries-to-prove-it-cares-with-fighting-abuse-scale-conference/" align="left"]A racial slur GIF slipped into GIPHY’s sticker library earlier this month, prompting Instagram and Snapchat to drop their GIPHY integrations. Now Instagram is reactivating after GIPHY confirmed its reviewed its GIF library four times and will preemptively review any new GIFs it adds. Snapchat said it
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