Messenger Bot Funnels: How to Nurture Prospects Toward a Sale

Messenger Bot Funnels: How to Nurture Prospects Toward a Sale

Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels? To explore what you need to know about setting up a successful funnel using Messenger bots, I interview Mary Kathryn Johnson More About This Show The Social Media Marketing podcast

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What is this weird Twitter army of Amazon drones cheerfully defending warehouse work?

What is this weird Twitter army of Amazon drones cheerfully defending warehouse work?

Here is a strange little online community to puzzle at. Amazon has developed an unnerving, Stepford-like presence on Twitter in the form of several accounts of definitely real on-the-floor workers who regurgitate talking points and assure the world that all is right in the company’s infamously punishing

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Facebook poaches new CMO Antonio Lucio from HP

Amidst Facebook’s biggest branding crisis, it’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and cross-promote features inside its apps. Antonio Lucio today announced he’ll be leaving his role as HP’s CMO after three years to take that

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The consequences of indecency

Ron Wyden Contributor Ron Wyden (D-OR) has served in the United States Senate since 1996. He previously served in the United States House of Representatives from 1981 to 1996. I wrote the law that allows sites to be unfettered free speech marketplaces. I wrote that same law,

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Useful Tools to Analyze Your Twitter Marketing and Content

Useful Tools to Analyze Your Twitter Marketing and Content

When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content? In this article, you’ll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content your

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Facebook bans first app since Cambridge Analytica, myPersonality, and suspends hundreds more

Facebook bans first app since Cambridge Analytica, myPersonality, and suspends hundreds more

Facebook announced today that it had banned the app myPersonality for improper data controls and suspended hundreds more. So far this is only the second app to be banned as a result of the company’s large-scale audit begun in March; but as myPersonality hasn’t been active since

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Facebook VP of partnerships Dan Rose is leaving the company

Facebook’s vice president of partnerships Dan Rose will leave the company early next year. Rose announced the move on his public Facebook page, indicating that he would stay on through Mobile World Congress in February. During his long tenure at the company, Rose oversaw Facebook’s transformation into

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How to Use Facebook and Twitter Ad Transparency Tools

How to Use Facebook and Twitter Ad Transparency Tools

Wondering what your competitors’ social media ads look like? Have you heard of the ad transparency tools for Facebook and Twitter? In this article, you’ll discover four ways social media marketers can use Facebook and Twitter ad transparency tools. Access the Ad Transparency Tools on Facebook and

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Facebook and Twitter remove hundreds of accounts linked to Iranian and Russian political meddling

Facebook has removed hundreds of accounts and pages for what it calls “coordinated inauthentic behavior,” generally networks of ostensibly independent outlets that were in fact controlled centrally by Russia and Iran. Some of these accounts were identified as much as a year ago. In a post by

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Study ties Facebook engagement to attacks on refugees

A study of circumstances and demographics attendant on attacks against refugees and immigrants in Germany has shown that Facebook use appears to be deeply linked with the frequency of violent acts. Far from being mere trolling or isolated expressions of controversial political opinions, spikes in anti-refugee posts

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