Monthly archive for December 2018

YouTube Ads: What Marketers Need to Know

YouTube Ads: What Marketers Need to Know

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social Media Marketing podcast is an on-demand talk radio

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Jack Dorsey and Twitter ignored opportunity to meet with civic group on Myanmar issues

Responding to criticism from his recent trip to Myanmar, Twitter CEO Jack Dorsey said he’s keen to learn about the country’s racial tension and human rights atrocities, but it has emerged that both he and Twitter’s public policy team ignored an opportunity to connect with a key

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Facebook Watch is finally growing as payouts get spread thin

Both Facebook Watch and Instagram’s IGTV have yet to become superstar video platforms, leaving Facebook at risk as more people seek streaming entertainment instead of status updates. So today Facebook is trying to build some buzz for Watch with new stats and rollouts. The free video hub

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How to Reduce Your Facebook Ad Spend With Smart Targeting

How to Reduce Your Facebook Ad Spend With Smart Targeting

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves Ad Conversions Facebook is one of the biggest drivers of consumer spending/purchases online.

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Email Marketing Nightmares: The Journey: Season 2, Episode 13

Email Marketing Nightmares: The Journey: Season 2, Episode 13

Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores what happened when the Social Media Examiner

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Why the Remote Meetings of the Future Will Be Face-to-Face

The future of business networking may vary dramatically from the in-person interactions we’re used to. Source: Entreprneur Why the Remote Meetings of the Future Will Be Face-to-Face

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Facebook redesigns Life Events feature with animated photos, videos and more

Facebook today announced a redesign of its “Life Events” feature, which allows people to share significant milestones in their life, like an engagement, graduation, a new job, a move to a new city and more. The feature has existed since the launch of Timeline, but has to

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6 Ways to Use IGTV for Business

6 Ways to Use IGTV for Business

Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. #1: Reach a New Audience With Previously Published

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Google CEO admits company must better address the spread of conspiracy theories on YouTube

Google CEO Sundar Pichai admitted today that YouTube needs to do better in dealing with conspiracy content on its site that can lead to real-world violence. During his testimony on Tuesday before the House Judiciary Committee, the exec was questioned on how YouTube handles extremist content that promotes

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Facebook relaunches search ads to offset slowing revenue

It’s an ad duopoly battle. Facebook is starting to test search ads in its search results and Marketplace, directly competing with Google’s AdWords. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. Now it’s going to let a small set

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