How to Optimize Your Online Marketing Plan: A 4-Step Process

How to Optimize Your Online Marketing Plan: A 4-Step Process

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this article, you’ll discover a four-step process to audit and adjust your next marketing plan. #1: Evaluate Your Branding and Online Footprint to Ensure Consistency First, you

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How to Use Instagram Stories to Promote a Live Event

How to Use Instagram Stories to Promote a Live Event

Does your business host events, workshops, or training experiences? Looking for an effective way to promote these events on Instagram? In this article, you’ll learn how to document live events in Instagram Stories to increase awareness and sales for the next live event. Why Document Live Events

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Snapchat will launch Bitmoji TV, a personalized cartoon show

Snapchat will launch Bitmoji TV, a personalized cartoon show

Snapchat’s most popular yet under-exploited feature is finally getting the spotlight in 2020. Starting in February with a global release, your customizable Bitmoji avatar will become the star of a full-motion cartoon series called Bitmoji TV. It’s a massive evolution for Bitmoji beyond the chat stickers and

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Creating Stories That Stick: How Marketers Can Win With Story

Creating Stories That Stick: How Marketers Can Win With Story

Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences,

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How to Use Instagram Stories in Your Sales Funnel

How to Use Instagram Stories in Your Sales Funnel

Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads? In this article, you’ll learn how to use Instagram stories to engage and guide people through your sales funnel. #1: Nurture Warm Instagram Leads in the Middle of the Funnel

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Fyre Festival meets Mr. Bone Saw

Social media influencers have been known to promote events around the world for the right price — decisions that sometimes prove to be mistakes. Bella Hadid, who promoted the failed Fyre Festival by vacationing in the Bahamas with other models for a video designed to sell tickets,

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23 Valuable Tools and Apps for Marketers

23 Valuable Tools and Apps for Marketers

Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try? In this article, you’ll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow. #1: Quickly Find

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TikTok’s national security scrutiny tightens as U.S. Navy reportedly bans popular social app

TikTok may be the fastest-growing social network in the history of the internet, but it is also quickly becoming the fastest-growing security threat and thorn in the side of U.S. China hawks. The latest, according to a notice published by the U.S. Navy this past week and

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Instagram Brand Collab Manager and Pinterest Trends Tool

Instagram Brand Collab Manager and Pinterest Trends Tool

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the latest way Instagram is connecting brands with influencers

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