WhatsApp Business app adds customer service features to its desktop and web apps

A year ago, Facebook-owned WhatsApp officially introduced its standalone app aimed at small business customers. Today, the WhatsApp Business app has grown to reach 5 million business customers, the company says. And now it’s making the app easier to use on the desktop and the web by

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How to Develop a Social Video Strategy: Tips and Tools

How to Develop a Social Video Strategy: Tips and Tools

Need to add more video to your marketing? Wondering how to use video strategically? In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns. #1: Align Video Content With Your Social Media Marketing Objectives Any content you create

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Goodbye Pinterest: The Journey, Season 2, Episode 18

Goodbye Pinterest: The Journey, Season 2, Episode 18

Is your website traffic converting? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey explores how Social Media Examiner made the decision to fully abandon Pinterest, despite receiving lots

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Twitter testing ‘Original Tweeter’ tag to distinguish who started a thread

Twitter is testing a new tag that will make it easier to parse who started a thread. The new feature, which is starting to pop up for some users, makes it easier to find posts from the original tweeter within a thread, but may also help curb

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Facebook may proactively close Pages and Groups before they’re in violation of policy

Facebook today announced changes to the way it handles the removal of content from Facebook Pages that’s in violation of the social network’s Community Standards, as well as when the Page has posted items that are rated false by a third-party fact-checking service. It says it will

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Facebook agrees to do more to tackle scam ads after celebrity defamation lawsuit

Facebook has agreed to plough more resource into combating the use of its advertising platform by scammers, saying it will do more to tackle scam ads that use well-known public figures to try to trick consumers. It plans to launch a dedicated scam ad report button in

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How Google Analytics Attributes Traffic From Facebook

How Google Analytics Attributes Traffic From Facebook

Want a better understanding of Google Analytics? Wondering why Facebook and Google Analytics sometimes report different results? In this article, you’ll learn how Google tracks traffic and conversions and how to resolve discrepancies between Google Analytics and Facebook Ads Manager. What Is Traffic and Conversion Attribution? To

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Netflix now lets you share a favorite title directly to Instagram Stories

Having reached critical mass, Netflix shows are now influencing culture — whether that’s prompting everyone to “tidy up” or causing chaos with “Bird Box”-inspired challenges. For good or bad, what happens on Netflix is talked about, memed and shared across the social media landscape. Today, Netflix is

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How to Turn Fans Into Engaged Superfans

How to Turn Fans Into Engaged Superfans

Do you want to improve your fan engagement? Wondering how to turn fans into superfans? In this article, you’ll discover how to encourage your fans to engage with your business in deeper, more meaningful ways. Why Does Fan Engagement Matter to Marketers? Most definitions of brand engagement

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How to Use the Instagram Countdown Sticker for Business

How to Use the Instagram Countdown Sticker for Business

Want to promote time-sensitive events and offers on Instagram? Wondering how the Instagram countdown sticker can help? In this article, you’ll learn how to set up the Instagram countdown sticker in stories, and find four ways to use the sticker for marketing. What Is the Instagram Countdown

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