How to Write Effective Facebook Sponsored Posts

How to Write Effective Facebook Sponsored Posts

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Form Facebook Sponsored Posts? A long-form Facebook sponsored post is simply

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Where did social media go wrong?

For most of my life, the internet, particularly its social media — BBSes, Usenet, LiveJournal, blogosphere, even Myspace, early Twitter and Facebook — consistently made people happier. But roughly five years ago it began to consistently make people more miserable. What changed? I posted that question to

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The ethics of internet culture: a conversation with Taylor Lorenz

Taylor Lorenz was in high demand this week. As a prolific journalist at The Atlantic and about-to-be member of Harvard’s prestigious Nieman Fellowship for journalism, that’s perhaps not surprising. Nor was this the first time she’s had a bit of a moment: Lorenz has already served as

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Facebook staff raised concerns about Cambridge Analytica in September 2015, per court filing

Further details have emerged about when and how much Facebook knew about data-scraping by the disgraced and now defunct Cambridge Analytica political data firm. Last year a major privacy scandal hit Facebook after it emerged CA had paid GSR, a developer with access to Facebook’s platform, to

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How to Avoid Distraction as a Marketer

How to Avoid Distraction as a Marketer

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author

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Facebook’s AI couldn’t spot mass murder

Facebook has given another update on measures it took and what more it’s doing in the wake of the livestreamed video of a gun massacre by a far right terrorist who killed 50 people in two mosques in Christchurch, New Zealand. Earlier this week the company said

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Facebook admits it stored ‘hundreds of millions’ of account passwords in plaintext

Flip the “days since last Facebook security incident” back to zero. Facebook confirmed Thursday in a blog post, prompted by a report by cybersecurity reporter Brian Krebs, that it stored “hundreds of millions” of account passwords in plaintext for years. The discovery was made in January, said

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Slowdown or not, China’s luxury goods still seeing high-end growth

Despite well-documented concerns over an economic slowdown in China, the country’s luxury goods market is still seeing opulent growth according to a new study. Behind secular and demographic tailwinds, the luxury sector is set to continue its torrid expansion in the face of volatility as it’s quickly

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PicsArt hits 130 million MAUs as Chinese flock to its photo editing app

If you’re like me, who isn’t big on social media, you’d think that the image filters that come inside most apps will do the job. But for many others, especially the younger crowd, making their photos stand out is a huge deal. The demand is big enough

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