Snapchat launches ‘instant’ tool for creating vertical ads

Snapchat is hoping to attract new advertisers (and make advertising easier for the ones already on the platform) with the launch of a new tool called Instant Create. Some of these potential advertisers may not be used to creating ads in the smartphone-friendly vertical format that Snapchat

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5 Facebook Tools to Optimize Your Facebook Ad Campaigns

5 Facebook Tools to Optimize Your Facebook Ad Campaigns

Want better results from your Facebook ads? Looking for ways to optimize your ads? In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance. #1: Facebook Creative Hub Tool The creative you use in your Facebook ads has a huge

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Former Cambridge Analytica director, Brittany Kaiser, dumps more evidence of Brexit’s democratic trainwreck

A UK parliamentary committee has published new evidence fleshing out how membership data was passed from UKIP, a pro-Brexit political party, to Leave.EU, a Brexit supporting campaign active in the 2016 EU referendum — via the disgraced and now defunct data company, Cambridge Analytica. In evidence sessions

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How to Get More Social Media Engagement on Any Platform

How to Get More Social Media Engagement on Any Platform

Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers? In this article, you’ll discover how to get your audience to engage with your social media posts, videos, and live videos. The 3 Rules of Social Media Engagement Before

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A guide to Virtual Beings and how they impact our world

Money from big tech companies and top VC firms is flowing into the nascent “virtual beings” space. Mixing the opportunities presented by conversational AI, generative adversarial networks, photorealistic graphics, and creative development of fictional characters, “virtual beings” envisions a near-future where characters (with personalities) that look and/or

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Facebook and YouTube’s moderation failure is an opportunity to deplatform the platforms

Facebook, YouTube, and Twitter have failed their task of monitoring and moderating the content that appears on their sites; what’s more, they failed to do so well before they knew it was a problem. But their incidental cultivation of fringe views is an opportunity to recast their

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Europe’s top court sharpens guidance for sites using leaky social plug-ins

Europe’s top court has made a ruling that could affect scores of websites that embed the Facebook ‘Like’ button and receive visitors from the region. The ruling by the Court of Justice of the EU states such sites are jointly responsible for the initial data processing —

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How to Create an Instagram Content Plan for Your Business

How to Create an Instagram Content Plan for Your Business

Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content for your business. #1: How to Establish a Content Theme for Your Instagram Profile The

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The Great Hack tells us data corrupts 

This week professor David Carroll, whose dogged search for answers to how his personal data was misused plays a focal role in The Great Hack: Netflix’s documentary tackling the Facebook-Cambridge Analytica data scandal, quipped that perhaps a follow up would be more punitive for the company than

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Twitter Rolls Out Improved Conversation Features

Twitter Rolls Out Improved Conversation Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s newly enhanced and improved conversation features with special

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