5 Tips to Help You Build Your Network

This founder’s event marketing company is known for curating gift bags and onsite brand integrations for award shows, red carpets, premieres and more. Source: Entreprneur 5 Tips to Help You Build Your Network

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Neuroscience and Marketing: How People Make Decisions

Neuroscience and Marketing: How People Make Decisions

Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

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Daily Crunch: Facebook acquires a cloud gaming startup

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Facebook acquires Madrid-based cloud gaming startup PlayGiga Facebook is building out its gaming

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Subscription-based social network MeWe launches premium features and a business product

Subscription-based social network MeWe launches premium features and a business product

MeWe, the subscription-based social network that emphasizes privacy and bills itself as the anti-Facebook, is launching a premium tier of its service and spinning up a business-focused product to take on enterprise networking and communication tools like Slack. Founded by Mark Weinstein, a gregarious serial entrepreneur who

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Facebook is building an operating system so it can ditch Android

Facebook is building an operating system so it can ditch Android

Facebook doesn’t want its hardware like Oculus or its augmented reality glasses to be at the mercy of Google because they rely on its Android operating system. That’s why Facebook has tasked Mark Lucovsky, a co-author of Microsoft’s Windows NT, with building the social network an operating

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Snackpass snags $21M to let you earn friends free takeout

Snackpass snags $21M to let you earn friends free takeout

“We were in the back washing blenders so they could keep taking Snackpass orders,” recalls co-founder and CEO Kevin Tan. The team from order-ahead food startup Snackpass was willing to get their hands dirty to keep up with demand at one of their first restaurant partners, Tropical

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Spotify prototypes Tastebuds to revive social music discovery

Spotify prototypes Tastebuds to revive social music discovery

Spotify is prototyping a new way to see what friends have been listening to, called “Tastebuds.” Despite how discovering music is inherently social, Spotify has no features for directly interacting with friends within its mobile app after axing its own inbox in 2017 and keeping its Friend

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UK’s competition regulator asks for views on breaking up Google

The U.K.’s competition regulator has raised concerns about the market power of digital ad platform giants Google and Facebook in an interim report published today, opening up a consultation on a range of potential inventions — from breaking up platform giants to limiting their ability to set

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5 Essential Facebook Analytics Reports for Marketers

5 Essential Facebook Analytics Reports for Marketers

Looking for people-centric marketing metrics to track and analyze your customers and prospects? Are you using the reports available inside of Facebook Analytics? In this article, you’ll discover five Facebook Analytics reports to help you make data-backed business decisions. Why Your Business Should Use Facebook Analytics Reports

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How to Create a Social Media Style Guide for Your Business

How to Create a Social Media Style Guide for Your Business

Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide. #1: Define Your Brand Identity Before diving into the details

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