How to Set Up and Measure a TikTok Influencer Marketing Campaign

How to Set Up and Measure a TikTok Influencer Marketing Campaign

Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok? In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign. How TikTok Influencer Campaigns Work While still in its

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Facebook launches Avatars, its Bitmoji competitor, in India

Facebook launches Avatars, its Bitmoji competitor, in India

Facebook Avatars, which lets users customize a virtual lookalike of themselves for use as stickers in chat and comments, is now available in India, the social juggernaut’s biggest market by users account. The American firm said Tuesday it had launched Avatars to India as more social interaction

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YouTube bans David Duke, Richard Spencer and other white nationalist accounts

YouTube just took action against a collection of controversial figures synonymous with race-based hate, kicking the cluster of major channels off its platform on Monday. The company deleted six channels: Richard Spencer‘s own channel and the affiliated channel for the National Policy Institute/Radix Journal, far right racist

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Trump suspended from Twitch, as Reddit bans the ‘The_Donald’ and additional subreddits

Two big new pieces of news today from the ongoing battle between social media and politics. Both Twitch and Reddit have made moves against political content, citing violations of terms of service. Twitch confirmed today that it has temporarily suspended the president’s account. “Hateful conduct is not

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Daily Crunch: Facebook faces an advertiser revolt

Facebook takes (small) steps to improve its content policies as advertisers join a broad boycott, founder Alexis Ohanian is leaving Initialized Capital and Waze gets a new look. Here’s your Daily Crunch for June 29, 2020. 1. As advertisers revolt, Facebook commits to flagging ‘newsworthy’ political speech

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Mobile developer Tru Luv enlists investors to help build a more inclusive alternative to gaming

Developer and programmer Brie Code has worked at the peak of the video game industry — she was responsible for many of the AI systems that powered non-player character (NPC) behavior in the extremely popular Assassin’s Creed series created by Ubisoft. It’s obvious that gaming isn’t for

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How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over? In this article, you’ll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list. Why Facebook Messenger Giveaways Work

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Newzoo forecasts 2020 global games industry will reach $159 billion

Games and esports analytics firm Newzoo released its highly cited annual report on the size and state of the video gaming industry yesterday. The firm is predicting 2020 global game industry revenue from consumers of $159.3 billion, a 9.3% increase year-over-year. Newzoo predicts the market will surpass

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As advertisers revolt, Facebook commits to flagging ‘newsworthy’ political speech that violates policy

As advertisers pull away from Facebook to protest the social networking giant’s hands-off approach to misinformation and hate speech, the company is instituting a number of stronger policies to woo them back. In a livestreamed segment of the company’s weekly all-hands meeting, CEO Mark Zuckerberg recapped some

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Unilever and Verizon are the latest companies to pull their advertising from Facebook

Advertiser momentum against Facebook’s content and monetization policies continues to grow. Last night, Verizon (which owns TechCrunch) said it will be pausing advertising on Facebook and Instagram “until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube

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