Even if your small business can’t afford the big tools that the big companies use, there are still plenty of cheap or free tools out there. Here is a magnificent compilation. Onward!
Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.