Social Media ROI: How to Measure Your Social Marketing

Social Media ROI: How to Measure Your Social Marketing

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust

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Meet the b2b videoconferencing startup that’s gone crazy for online dating

Founder Andreas Kröpfl has spent almost a decade hard-grafting in the b2b unified communications space, building a videoconferencing business with a patented single-stream system and a claim of no ‘drop-offs’ thanks to “unique low-bandwidth technology”. His Austria-based startup’s current web-based videoconferencing system, eyeson (née Visocon), which launched

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Wikipedia now has more than 6 million articles in English

Wikipedia has surpassed a notable milestone today: The English version of the world’s largest online encyclopedia now has more than six million articles. The feat, which comes roughly 19 years after the website was founded, is a testament of “what humans can do together,” said Ryan Merkley,

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NBC partners with Snapchat on four daily shows for 2020 Tokyo Olympics

Snapchat and NBC Olympics are again teaming up to produce customized Olympics content for users in the U.S. — this time, for the 2020 Tokyo Olympics this summer. The companies had previously worked together during the Rio 2016 and PyeongChang 2018 Olympics. The PyeongChang Olympic Winter Games

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Some tech I loved is getting worse and I’m mad

Time is supposed to make technology better. The idea is simple: With more time, humans make newer, better technology and our lives improve. Except for when the opposite happens. Google is a good example of this. I’ve been harping on the matter for a while now. Google

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Twitter DMs now have emoji reactions

Twitter is pouring a little more fuel on the messaging fire. It has added a heart+ button to its direct messaging interface, which lets users shortcut to a pop-up menu of seven emoji reactions so they can quickly express how they’re feeling about a missive. Emoji reactions

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How to Use Short Videos to Turn Prospects Into Customers

How to Use Short Videos to Turn Prospects Into Customers

Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or

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How to Onboard Social Media Marketing Clients: A Checklist for Consultants

How to Onboard Social Media Marketing Clients: A Checklist for Consultants

Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why

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What Communicators Can Learn From Martin Luther King, Jr.'s 'I Have a Dream' Speech

Looking back on the lessons in one of the greatest speeches in American history. Source: Entreprneur What Communicators Can Learn From Martin Luther King, Jr.'s 'I Have a Dream' Speech

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