Social Marketing Trends: Wisdom From Gary Vaynerchuk

Social Marketing Trends: Wisdom From Gary Vaynerchuk

Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast. Gary is the CEO of Vayner Media, a

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IRL pivots into virtual event calendar In Remote Life

IRL pivots into virtual event calendar In Remote Life

What do you do if you’re an event discovery startup and suddenly it’s illegal to attend events? You lean into the cultural shift and pivot. Today, $11 million-funded calendar app IRL is morphing from In Real Life to In Remote Life. It will now focus on helping

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Facebook Messenger launches Mac & Windows apps

Facebook Messenger launches Mac & Windows apps

Facebook Messenger is finally getting desktop apps almost 9 years after its debut. After seeing over a 100% increase in desktop browser audio and video calling, Messenger today releases its Mac and Windows desktop apps. They bring the same features as the browser version, but make it

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Google to shut down its India-focused Q&A app Neighbourly

Google is shutting down Neighbourly, a Q&A social app that it launched in Mumbai two years ago, the company has informed users. A spokesperson confirmed the move to TechCrunch. The app, developed by company’s Next Billion Initiative, aimed to give local communities an outlet to seek answers

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‘Content network effect’ makes TikTok tough to copy

‘Content network effect’ makes TikTok tough to copy

Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes where users shoot a new video to recontextualize audio pulled from someone else’s clip, or riff on an existing meme or concept. That only works because TikTok’s had time to

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LinkedIn’s making its recruitment tools free to those fighting the coronavirus pandemic

LinkedIn’s making its recruitment tools free to those fighting the coronavirus pandemic

Like many other websites at the moment, the career-oriented networking platform LinkedIn has seen a big boost in traffic as a result of people being asked to work from home and stay indoors overall to slow the spread of the coronavirus, with a bump of 55% more

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YouTube sellers found touting bogus coronavirus vaccines and masks

YouTube has been criticized for continuing to host coronavirus disinformation on its video sharing platform during a global health emergency. Two US advocacy groups which campaign for online safety undertook an 18-day investigation of the video sharing platform in March — finding what they say were “dozens”

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How to Connect With Consumers on LinkedIn: 5 B2C Examples

How to Connect With Consumers on LinkedIn: 5 B2C Examples

Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers? In this article, you’ll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers. The Case for B2C Outreach on LinkedIn Although LinkedIn has traditionally

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What does a pandemic say about the tech we’ve built?

What does a pandemic say about the tech we’ve built?

There’s a joke* being reshared on chat apps that takes the form of a multiple-choice question — asking who’s the leading force in workplace digital transformation? The red-lined punchline is not the CEO or CTO, but: C) COVID-19. There’s likely more than a grain of truth underpinning

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No proof of a Houseparty breach, but its privacy policy is still gatecrashing your data

Houseparty has been a smashing success with people staying home during the coronavirus pandemic who still want to connect with friends. The group video chat app, interspersed with games and other bells and whistles, raises it above the more mundane Zooms and Hangouts (fun only in their

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