Is your website traffic converting? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey explores how Social Media Examiner made the decision to fully abandon Pinterest, despite receiving lots
Read more →Twitter is testing a new tag that will make it easier to parse who started a thread. The new feature, which is starting to pop up for some users, makes it easier to find posts from the original tweeter within a thread, but may also help curb
Read more →Facebook today announced changes to the way it handles the removal of content from Facebook Pages that’s in violation of the social network’s Community Standards, as well as when the Page has posted items that are rated false by a third-party fact-checking service. It says it will
Read more →Facebook has agreed to plough more resource into combating the use of its advertising platform by scammers, saying it will do more to tackle scam ads that use well-known public figures to try to trick consumers. It plans to launch a dedicated scam ad report button in
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Want a better understanding of Google Analytics? Wondering why Facebook and Google Analytics sometimes report different results? In this article, you’ll learn how Google tracks traffic and conversions and how to resolve discrepancies between Google Analytics and Facebook Ads Manager. What Is Traffic and Conversion Attribution? To
Read more →Having reached critical mass, Netflix shows are now influencing culture — whether that’s prompting everyone to “tidy up” or causing chaos with “Bird Box”-inspired challenges. For good or bad, what happens on Netflix is talked about, memed and shared across the social media landscape. Today, Netflix is
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Do you want to improve your fan engagement? Wondering how to turn fans into superfans? In this article, you’ll discover how to encourage your fans to engage with your business in deeper, more meaningful ways. Why Does Fan Engagement Matter to Marketers? Most definitions of brand engagement
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Want to promote time-sensitive events and offers on Instagram? Wondering how the Instagram countdown sticker can help? In this article, you’ll learn how to set up the Instagram countdown sticker in stories, and find four ways to use the sticker for marketing. What Is the Instagram Countdown
Read more →No one likes being stalked around the Internet by adverts. It’s the uneasy joke you can’t enjoy laughing at. Yet vast people-profiling ad businesses have made pots of money off of an unregulated Internet by putting surveillance at their core. But what if creepy ads don’t work
Read more →Gather a mob and Facebook will now let you make political demands. Tomorrow Facebook will encounter a slew of fresh complexities with the launch of Community Actions, its News Feed petition feature. Community Actions could unite neighbors to request change from their local and national elected officials
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