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How to Reduce Your Facebook Ad Spend With Smart Targeting

How to Reduce Your Facebook Ad Spend With Smart Targeting

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves Ad Conversions Facebook is one of the biggest drivers of consumer spending/purchases online.

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Email Marketing Nightmares: The Journey: Season 2, Episode 13

Email Marketing Nightmares: The Journey: Season 2, Episode 13

Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores what happened when the Social Media Examiner

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Why the Remote Meetings of the Future Will Be Face-to-Face

The future of business networking may vary dramatically from the in-person interactions we’re used to. Source: Entreprneur Why the Remote Meetings of the Future Will Be Face-to-Face

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Facebook redesigns Life Events feature with animated photos, videos and more

Facebook today announced a redesign of its “Life Events” feature, which allows people to share significant milestones in their life, like an engagement, graduation, a new job, a move to a new city and more. The feature has existed since the launch of Timeline, but has to

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6 Ways to Use IGTV for Business

6 Ways to Use IGTV for Business

Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. #1: Reach a New Audience With Previously Published

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Google CEO admits company must better address the spread of conspiracy theories on YouTube

Google CEO Sundar Pichai admitted today that YouTube needs to do better in dealing with conspiracy content on its site that can lead to real-world violence. During his testimony on Tuesday before the House Judiciary Committee, the exec was questioned on how YouTube handles extremist content that promotes

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Facebook relaunches search ads to offset slowing revenue

It’s an ad duopoly battle. Facebook is starting to test search ads in its search results and Marketplace, directly competing with Google’s AdWords. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. Now it’s going to let a small set

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Coffee Meets Bagel goes anti-Tinder with a redesign focused on profiles, conversations

How do other dating apps compete with Tinder? By further distancing themselves from Tinder’s “hot-or-not” user interface design to focus on differentiating features — like conversation starters, commenting and richer profiles. Today, another anti-Tinder app is doing the same. On the heels of its $12 million Series

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Watch Google CEO Sundar Pichai testify in Congress — on bias, China and more

Google CEO Sundar Pichai has managed to avoid the public political grillings that have come for tech leaders at Facebook and Twitter this year. But not today. Today he will be in front of the House Judiciary committee for a hearing entitled: Transparency & Accountability: Examining Google

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How to Better Manage Social Media Teams: 3 Useful Tools

How to Better Manage Social Media Teams: 3 Useful Tools

Looking for tools to improve your marketing team’s social media workflow? Wondering which tool will best fit your needs? In this article, you’ll find three social media management tools with valuable features for marketing teams. #1: Review Your Team’s Social Media Posts Before They Publish With Statusbrew

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