TikTok’s new set of safety videos teach users about features, the app’s focus on ‘positivity’

TikTok today released a new set of safety videos designed to playfully inform users about the app’s privacy controls and other features — like how to filter comments or report inappropriate behavior, among other things. One video also addresses TikTok’s goal of creating a “positive” social media

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How to Improve Your Facebook Ads During a Holiday Season

How to Improve Your Facebook Ads During a Holiday Season

Do you run seasonal Facebook ads during Christmas, Hanukkah, or any other holiday season? Wondering how to run more successful holiday ad campaigns? In this article, you’ll discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns. Why Seasonal and Holiday Ad Campaigns Matter

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Snapchat beats in Q3, adding 7M users & revenue up 50%

Snapchat beats in Q3, adding 7M users & revenue up 50%

The Snap-back continues. Snapchat blew past earnings expectations for a big beat in Q3, as it added 7 million daily active users this quarter to hit 210 million, up 13% year-over-year. Snap also beat on revenue, notching $446 million, which is up a whopping 50% year-over-year, at

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Daily Crunch: Facebook fights (some) election lies

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. New Facebook features fight election lies everywhere but ads Facebook made a slew

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Squarespace acquires social media authoring startup Unfold

Over the past year or two, Squarespace has been expanding beyond website-building with new products like email marketing and its first acquisition (of an online scheduling tool). Today, it’s announcing a move into social media content creation with the acquisition of Unfold, which offers templates for creating

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New York’s Facebook antitrust investigation now has 46 other attorneys general onboard

New York Attorney General Letitia James is turning up the heat on the state’s antitrust investigation into Facebook, which is seeking “to determine whether Facebook’s actions may have endangered consumer data, reduced the quality of consumers’ choices, or increased the price of advertising.” Her coalition previously consisted

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FTC settles with Devumi, a company that sold fake followers, for $2.5M

The U.S. Federal Trade Commission has put an end to the deceptive marketing tactics of Devumi, a company that sold fake indicators of social media influence — like Twitter followers, retweets, YouTube subscribers and views, and more — which was also the subject of a 2018 investigation

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6 Social Media Marketing Attribution Models and Tools to Help Marketers

6 Social Media Marketing Attribution Models and Tools to Help Marketers

Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution? In this article, you’ll discover six attribution models and tools that can help you. Why Attribution Matters to Marketers One common challenge for marketers

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India moves closer to regulating internet services as it fears ‘unimaginable disruption to democracy’

India said on Monday that it is moving ahead with its plan to revise existing rules to regulate intermediaries — social media apps and others that rely on users to create their content — as they are causing “unimaginable disruption” to democracy. In a legal document filed

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New Facebook features fight election lies everywhere but ads

New Facebook features fight election lies everywhere but ads

Heaven forbid a political candidate’s Facebook account gets hacked. They might spread disinformation…like they’re already allowed to do in Facebook ads… Today Facebook made a slew of announcements designed to stop 2020 election interference. “The bottom line here is that elections have changed significantly since 2016,” and

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