Snapchat’s Zenly launches shelter-in-place leaderboard

Snapchat’s Zenly launches shelter-in-place leaderboard

Snapchat’s location-sharing app acquisition Zenly has gamified shelter-in-place during the COVID-19 outbreak. Today the app launched its Stay At Home challenge that shows a leaderboard of which friends have spent the most percentage of the last three days in their homes. Users can see who’s social distancing

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Facebook in talks to acquire stake in top Indian telco Reliance Jio, report says

Reliance Jio, a three-and-a-half-year-old subsidiary of India’s most valued firm Reliance Industries, may have attracted the attention of an American giant: Facebook. The social conglomerate is in talks to acquire a 10% stake in the Indian telecom operator, the Financial Times reported Tuesday. The size of the

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Marketing in Times of Uncertainty: Tips From Top Marketing Pros

Marketing in Times of Uncertainty: Tips From Top Marketing Pros

Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers to answer these questions: #1: Your Business Must Sell to Survive: Daniel Harmon The

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The best video chat apps to turn social distancing into distant socializing

The best video chat apps to turn social distancing into distant socializing

The vicissitudes of social distancing have taken many people by surprise, making video calls a new necessity for distant socializing. But which of the two-dozen apps out there should you and your (perhaps not as tech-savvy) friends and family use? Here are our recommendations, whether it’s for

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Facebook Messenger provides governments, agencies with free developer tools to combat COVID-19

Facebook Messenger provides governments, agencies with free developer tools to combat COVID-19

Big tech has been making a huge effort to mobilize its power to help people work better together to battle the ongoing coronavirus pandemic — whether it’s creating search and information portals, making sure the most authoritative voices are surfacing above the noise or gathering compute power

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How to Run a Successful Instagram Contest or Giveaway

How to Run a Successful Instagram Contest or Giveaway

Want to run a contest on Instagram? Wondering what rules and best practices you need to follow? In this article, you’ll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance

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With kids and adults staying at home, are virtual worlds ready for primetime?

With kids and adults staying at home, are virtual worlds ready for primetime?

We’ve been diligently following the development of virtual worlds, also known as the “metaverse,” on TechCrunch. Hanging out within the virtual worlds of games has become more popular in recent years with the growth of platforms like Roblox and open-world games like Fortnite, but it still isn’t

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Under quarantine, media is actually social

The flood of status symbol content into Instagram Stories has run dry. No one is going out and doing anything cool right now, and if they are, they should be shamed for it. Beyond sharing video chat happy hour screenshots and quarantine dinner concoctions, our piece-by-piece biographies

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Twitter prioritizes blue-check verifications to confirm experts on COVID-19 and the novel coronavirus

Twitter prioritizes blue-check verifications to confirm experts on COVID-19 and the novel coronavirus

At long last, here’s an actually useful purpose for Twitter’s blue-check verification mark: Twitter last night announced that it is mobilising the badge system to help surface and signal more authoritative and verified voices that can provide “credible updates” on the topic of the coronavirus, and made

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Showing Up in a Time of Uncertainty: What Marketers Need to Know

Showing Up in a Time of Uncertainty: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and

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