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Facebook quietly hired Republican strategy firm Targeted Victory

Facebook quietly hired Republican strategy firm Targeted Victory

Facebook is still reeling from the revelation that it hired an opposition research firm with close ties to the Republican party, but its relationship with Definers Public Affairs isn’t the company’s only recent contract work with deeply GOP-linked strategy firms. While that work alone isn’t cause for

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Revenue Optimization: Maximizing ROI on Your Ads

Revenue Optimization: Maximizing ROI on Your Ads

Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson. More About This Show The Social Media Marketing

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Sheryl Sandberg knew more of Facebook’s work with Definers than she let on

Two weeks after the New York Times revealed Facebook’s controversial work with Republican opposition research firm Definers Public Affairs, Facebook COO Sheryl Sandberg has changed her story in significant ways. The latest revelation: Sandberg herself directed Facebook’s communications team to probe the financial ties of George Soros,

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Instagram now lets you share Stories to a Close Friends list

No one wants to post silly, racy, or vulnerable Stories if they’re worried their boss, parents, and distant acquaintances are watching. So to get people sharing more, and more authentically, Instagram will let you share to fewer people. Today after 17 months of testing, Instagram is globally

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Koo! is a social network for short-form podcasts

Alexandre Meregan says that music, and audio in general, has always been core to his life. But one day on his five-minute commute to work, trying to listen to a podcast for the first time, he realized that by the time he arrived at work he had

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Spike Diabetes applies social pressure to keep patients safe

It can be tough for diabetes patients to keep a constant eye on their glucose levels. Spike Diabetes lets family and doctors lend a hand by sending them real-time alerts about the patient’s stats. And the app’s artificial intelligence features can even send helpful reminders or suggest

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Facebook exempts news outlets from political ads transparency labels

Facebook pissed off journalists earlier this year when it announced that ads run by news publishers to promote their articles involving elected officials, candidates and national issues would have to sport “paid for by…” labels and be included alongside political campaign ads in its ads transparency archive that

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How to Track Awareness, Completion, and Engagement Goals With Google Analytics

How to Track Awareness, Completion, and Engagement Goals With Google Analytics

Want a better way to evaluate your website’s performance? Wondering how to set goals to mark key points in your customer’s journey? In this article, you’ll learn how to assess the effectiveness of the customer journey on your website using awareness, completion, and engagement goals. #1: Define

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Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11

Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11

Ever needed to accelerate your marketing plans to meet a goal? Watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 11 of the Journey explores how the team at Social Media Examiner attempts

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Facebook staff discussed selling API access to apps in 2012-2014

Following a flopped IPO in 2012, Facebook desperately brainstormed new ways to earn money. An employee of unknown rank sent an internal email suggesting Facebook charge developers $250,000 per year for access to its platform APIs for making apps that can ask users for access to their

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