Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses
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Two years after Vine’s co-founder Dom Hofmann announced he was building a successor to the short-form video app, today Byte makes its debut on iOS and Android. Byte lets you shoot or upload and then share six-second videos. The tiny time limit necessitates no-filler content that’s denser
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/vine-reboot-byte-officially-launches/" align="left"]Italy’s Competition and Markets Authority has launched proceedings against Facebook for failing to fully inform users about the commercial uses it makes of their data. At the same time, a German court has today upheld a consumer group’s right to challenge the tech giant over data and
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Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/social-media-roi-how-to-measure-your-social-marketing/" align="left"]Founder Andreas Kröpfl has spent almost a decade hard-grafting in the b2b unified communications space, building a videoconferencing business with a patented single-stream system and a claim of no ‘drop-offs’ thanks to “unique low-bandwidth technology”. His Austria-based startup’s current web-based videoconferencing system, eyeson (née Visocon), which launched
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/meet-the-b2b-videoconferencing-startup-thats-gone-crazy-for-online-dating/" align="left"]Wikipedia has surpassed a notable milestone today: The English version of the world’s largest online encyclopedia now has more than six million articles. The feat, which comes roughly 19 years after the website was founded, is a testament of “what humans can do together,” said Ryan Merkley,
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/wikipedia-now-has-more-than-6-million-articles-in-english/" align="left"]Snapchat and NBC Olympics are again teaming up to produce customized Olympics content for users in the U.S. — this time, for the 2020 Tokyo Olympics this summer. The companies had previously worked together during the Rio 2016 and PyeongChang 2018 Olympics. The PyeongChang Olympic Winter Games
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/nbc-partners-with-snapchat-on-four-daily-shows-for-2020-tokyo-olympics/" align="left"]Time is supposed to make technology better. The idea is simple: With more time, humans make newer, better technology and our lives improve. Except for when the opposite happens. Google is a good example of this. I’ve been harping on the matter for a while now. Google
[read_more text="Read more" title="Read more" url="https://www.carolynclarkdfw.com/some-tech-i-loved-is-getting-worse-and-im-mad/" align="left"]Twitter is pouring a little more fuel on the messaging fire. It has added a heart+ button to its direct messaging interface, which lets users shortcut to a pop-up menu of seven emoji reactions so they can quickly express how they’re feeling about a missive. Emoji reactions
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