Archive for the Social Media Category

Twitter Engagement: How to Connect With People on Twitter

Twitter Engagement: How to Connect With People on Twitter

Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? To explore the Twitter algorithm and creative ways to interact with others on Twitter, I interview Andrew Pickering and Peter Gartland. More About This Show The Social Media Marketing podcast

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Snap CEO Evan Spiegel got a $637 million bonus last year

 Snap’s stock investors haven’t made much money since the company went public last year, but CEO Evan Spiegel still got a hefty payday. According to an SEC filing, he was granted an RSU of 37,447,817, which vested at the time of the IPO. In other words, that

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Facebook says it’s clarifying its ad metrics

 Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. So making these kinds of tweaks (and taking other steps to increase transparency) could

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Snap stock falls as Kylie tweets, but banker ratings are in the mix too

 At this point, if you haven’t accepted the celebrity influence of the Kardashian/Jenner machine, you probably haven’t been paying attention to pop culture at large. Snap is definitely paying attention. Yesterday, Kylie Jenner tweeted a pretty brutal takedown of Snapchat with the nonchalance that only a celebrity

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Airbnb is rolling out a new tier aimed at higher-end travelers

 Airbnb is rolling out a few new additions to their home-booking system, including new tiers that are aimed at higher-end customers, called Airbnb Plus and Beyond by Airbnb. The new Airbnb Plus tier has homes that are verified for “quality and comfort.” The luxury tier, called Beyond

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Product Hunt launches no-spam tech news digest app Sip

 “We didn’t want to create another app thirsty for attention” writes Product Hunt CEO Ryan Hoover. So instead of a constant stream of fresh stories and alerts, Product Hunt today is releasing what’s essentially a tech industry newsletter in iOS and Android form. Sip distills the day’s

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Leveraging Breaking News: The Journey, Episode 18

Leveraging Breaking News: The Journey, Episode 18

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=-qk9lJq6MXA Watch The Journey: Episode 18 Episode 18 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what

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How to Easily Create Videos From Blog Posts

How to Easily Create Videos From Blog Posts

Want to add more video to your content mix? Have you considered repurposing your blog content into video? There’s no need to spend hours recording video with an expensive camera when you have existing content and access to free tools. In this article, you’ll learn how to

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Twitter is (finally) cracking down on bots

 Twitter is cracking down on bots after it announced changes to its API that will massively reduce the impact of services that allow links and content to be shared across multiple accounts, i.e. the software that powers Twitter bots. So that means an end to services that

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Snapchat responds to the Change.org petition complaining about the app’s redesign

 Snapchat has posted an official response to users who signed a petition on Change.org asking the company to reverse its controversial update, which people say makes the app more difficult to use. In the response, Snapchat promises to make a few more changes to the Friends and

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