Archive for the Social Media Category

Facebook Live Screen Sharing, Facebook VR Updates, and New Facebook Ad Options

Facebook Live Screen Sharing, Facebook VR Updates, and New Facebook Ad Options

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Live screen sharing and Facebook

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You can now PayPal friends in Messenger and get help via chat

 PayPal users in the U.S. will now be able to send and receive person-to-person payments over Facebook Messenger, the company announced this morning. The deeper integration with Messenger’s platform, which will also include PayPal’s first customer service bot for handling customer questions and requests for help, follows

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The Journey: Episode 2

The Journey: Episode 2

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=RjIMZHCvPQw Watch The Journey: Episode 2 Episode 2 of The Journey reveals pressures faced by Michael Stelzner (founder of Social Media Examiner) as he mobilizes

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Chatbots: Marketing Automation via Messenger

Chatbots: Marketing Automation via Messenger

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? To explore how to develop marketing messaging that works in Facebook Messenger chatbots, I interview Andrew Warner. More About This Show The Social Media Marketing podcast is an

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Twitter bans ‘Hateful Display Names’ and shares Safety road map

 Twitter has committed to a specific timeline for rolling out changes to its Safety features, and announced new policies, including a ban on hateful display names, and improvements for second-hand “witness reporting” of abuse. By January, Twitter plans to have implemented all the abuse changes outlined in

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Facebook attacks Pinterest with ‘Sets’ of posts

 Identity is prismatic. You show different sides of yourself to different friends in your life. Now Facebook wants to let you share the niches of your interests while stealing thunder from Pinterest’s boards. Facebook is now testing a feature called Sets that lets you select several status updates,

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Facebook Messenger lets games monetize with purchases and ads

 Facebook is finally giving developers a reason to build games for Messenger while also opening a new revenue stream for the chat app. After launching HTML5 ‘Instant Games’ inside Messenger, like Pac-Man, Space Invaders and Words With Friends Frenzy in November 2016, today Facebook is allowing developers

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Facebook is now testing paywalls and subscriptions for Instant Articles

 A few months ago we reported that Facebook may begin testing paywalls and subscriptions for Instant Articles beginning in October. Well now it’s October, and surprise – Facebook has started testing subscription support for instant articles! Here’s how it will work: Facebook will start with two paywalled options

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3 YouTube Video Optimization Tips for Marketers

3 YouTube Video Optimization Tips for Marketers

Want to improve your YouTube video views? Looking for ways to optimize your YouTube videos? In this article, you’ll discover three ways to improve the visibility and impact of your YouTube video content. #1: Reach Local Audiences by Adding a Location to Your Videos Adding your location

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Truffle now lets you share your food tips via iMessage

 While you’ve already got Yelp and other apps to help you figure out where to eat, Truffle is designed specifically for sharing recommendations with friends and other people you know. A new update should make that sharing even easier. The big addition is an iMessage app, which

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