Archive for the Social Media Category

How to Create Compelling Instagram Stories: 5 Apps for Marketers

How to Create Compelling Instagram Stories: 5 Apps for Marketers

Do you want to create stronger Instagram story content? Looking for tools to help enhance and edit your stories? In this article, you’ll find five Instagram Stories apps for creating an attractive and engaging story. #1: A Color Story Using eye-catching visuals in your Instagram stories helps

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A first look at Twitter’s new beta app and its bid to remain ‘valuable and relevant’

Twitter has made a name for itself, at its most basic level, as a platform that gives everyone who uses it a voice. But as it has grown, that unique selling point has set Twitter up for as many challenges — harassment, confusing way to manage conversations

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Social Media Best Practices for 2019: Insights and Research From Industry Leaders

Social Media Best Practices for 2019: Insights and Research From Industry Leaders

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore insights and research to reveal best practices for Facebook,

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Daily Crunch: Bing has a child porn problem

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here: 1. Microsoft Bing not only shows child pornography, it suggests it A TechCrunch-commissioned report

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Narrative Storytelling: How to Weave Stories Into Your Marketing

Narrative Storytelling: How to Weave Stories Into Your Marketing

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About This Show The Social Media Marketing podcast is designed

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Research finds heavy Facebook users make impaired decisions like drug addicts

Researchers at Michigan State University are exploring the idea that there’s more to “social media addiction” than casual joking about being too online might suggest. Their paper, titled “Excessive social media users demonstrate impaired decision making in the Iowa Gambling Task” (Meshi, Elizarova, Bender and Verdejo-Garcia) and published in

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We’re Hiring: Director of Marketing

Social Media Examiner is hiring a Director of Marketing! We are looking for experienced candidates who are willing to work from our home offices in Poway, California. To apply, you must have at least 7 years of experience directing a team of online marketers. Extensive knowledge of

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The next phase of WeChat

The next phase of WeChat

Thousands of people gathered Wednesday night in a southern Chinese city to hear Zhang Xiaolong, Tencent’s low-key executive who built WeChat eight years ago. It’s no longer adequate to call the app a messenger, for it now enables myriad functions that infiltrate Chinese people’s private and public

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10 Social Media Marketing Tools to Improve Your Results

10 Social Media Marketing Tools to Improve Your Results

Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing without direction. Research and listening tools give you vital information

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When Marketing Doesn’t Work: The Journey, Season 2, Episode 16

Ever been in a situation where none of your marketing seems to work? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner faces

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