Archive for the Social Media Category

Polite Fortnite Society

My parents are approaching 60. When they were young, they hung out at diners, or drove around in their cars. My generation hung out in the parking lot after school, or at the mall. My colleague John Biggs often talks of hanging out with his nerd buddies

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How to Plan a Social Media Collaboration

How to Plan a Social Media Collaboration

Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audiences. Why Run Joint Social Media Campaigns? The pace and

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Social Customer Care: Why Marketers Should Care

Social Customer Care: Why Marketers Should Care

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business

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Indonesia unblocks Tumblr following its ban on adult content

Indonesia, the world’s fourth largest country by population, has unblocked Tumblr nine months after it blocked the social networking site over pornographic content. Tumblr — which, disclaimer, is owned by Oath Verizon Media Group just like TechCrunch — announced earlier this month that it would remove all “adult

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People lost their damn minds when Instagram accidentally went horizontal

People lost their damn minds when Instagram accidentally went horizontal

Earlier today, when Instagram suddenly transformed into a landscape-oriented Tinder-esque nightmare, the app’s dedicated users extremely lost their minds and immediately took to Twitter to be vocal about it. As we reported, the company admitted that the abrupt shift from Instagram’s well-established vertical scrolling was a mistake.

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Instagram accidentally rolled out tap-to-advance feed, removes it

Instagram accidentally rolled out tap-to-advance feed, removes it

Instagram confirms that a bug this morning mistakenly rolled out a massive change to its feed that replaced the traditional scrolling with horizontal tap-to-advance, like with Stories. In October, TechCrunch reported Instagram was testing tap-to-advance for browsing through Explore posts. But many users woke up to a

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Gfycat’s ‘GIFs’ can now keep the sound on

Gfycat, a home for GIF-making tools and an online community, is rolling out a new way to create GIFs — it will now let you keep the sound on. With “Gfycat Sound,” as the feature is called, GIF makers will have the option to retain the audio

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How to Set Up Twitter Video Ad Campaigns

How to Set Up Twitter Video Ad Campaigns

Want more Twitter users to see your videos? Wondering what your Twitter video ad options are? In this article, you’ll discover how to set up a video ad campaign on Twitter. Two Types of Twitter Video Ads Twitter offers two types of video ad campaigns: in-stream video

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How to Plan a Successful Influencer Marketing Campaign in 9 Steps

How to Plan a Successful Influencer Marketing Campaign in 9 Steps

Wondering how to implement an influencer marketing campaign? Looking for a plan to follow? In this article, you’ll discover nine steps to plan and execute an influencer marketing campaign. #1: Create an Influencer Marketing Brand Brief Brands strive to create value for their customers, and as with

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My product launch wishlist for Instagram, Twitter, Uber and more

‘Twas the night before Xmas, and all through the house, not a feature was stirring from the designer’s mouse . . . Not Twitter! Not Uber, Not Apple or Pinterest! On Facebook! On Snapchat! On Lyft or on Insta! . . . From the sidelines I ask

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