I will be advising my clients (and hopefully taking my own advice!) to be more active and present on Google+. We have work to do, friends. 😉
When I have been asked that question recently, I realize that I am bigger fan of Google+ than I think am. I’m not alone. Users have been quick to sign on to this social media site. However, these “users” very often fail to use Google+ effectively, if at all beyond a Gmail account. When searching Google+ on behalf of clients, I encounter as many profiles that are merely serving as placeholders as I do profiles that are dabbling with it. More rare is the user who is leveraging the site to build the brand effectively.