How to Measure Your Facebook Return on Ad Spend

Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance? In this article, you’ll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns. What Is Return on Ad Spend (ROAS)? Return on ad spend (ROAS) is the online advertising equivalent of return on investment (ROI). […]

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Source: Social Media Examiner
How to Measure Your Facebook Return on Ad Spend

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