Is your Facebook organic reach is in the pits?
Did less than 10% of your fans see your last post?
Are you putting time, energy & resources into a platform you used to KNOW was helping your business — and now you’re not so sure?
Yes, yes & yes?
I feel you.Look, we’re all impressed by the numbers coming out of Facebook 1.28 billion active users & counting — but if we can’t reach those users, why are we putting so much effort into this?
Today I answer a question none of us are quite ready to face: