Snapchat introduced a way to create custom geofilters back in February of last year, and now it’s making the feature easier to use. U.S. Snapchat users can now create and submit custom filters directly in the app, rather than having to go to the studio website to make their custom filter.
The mobile creative studio is now located in settings, under a menu item called “On-Demand… Read More
Source: Tech Crunch Social
Snapchat now lets you create custom geofilters right in the app

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