Social media predictions for 2014

Many thanks to Mari Smith for sharing these links on what’s ahead in Social Media.  It will be a very interesting year.

1. Twelve Social Media Predictions for 2014– HuffingtonPost.com

Excellent write up here by my friend Penny Sansevieri — I love the “Numbers Don’t Matter” one. Indeed, the emphasis on amassing mega numbers is waning and instead business owners are (finally!) realizing the power of engaging with the right audience. 

2. 5 Predictions for Social Media in 2014 – Inc.com

Succinct and actionable ideas by my buddy Dave Kerpen. Love this nugget in the context of how important content marketing is: “…you and your business need to create better, more fun, and more valuable content in order to be noticed and to truly benefit from social media.”

3.Top Five Predictions for 2014 in Advertising – LinkedIn.com

“Mobile will exceed analyst estimates to represent 30% of all digital spend.” – wow! Consumers spend an average of 2 hours, 21 minutes on their mobile devices and are replacing computers and TVs with smartphones and tablets to surf the Web and watch videos.