Business and brands have realized that they need to do social and do it well. So they create a social media marketing strategy and then they start implementing the tactics to achieve the goals.The Big problem with Social Media Marketing

It all looks rosy at the start, everyone is excited. The staff are singing Kumbaya, the angels are dancing and everyone can’t wait to play with the shiny social media toys. Social media is the new savior.

Then the reality sets in.

via The Big Problem with Social Media Marketing | Jeffbullas’s Blog.

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