The success of a blog can be judged on different aspects, but engagement will be a dominant factor in achieving the desired outcome. Using social media marketing to promote your blog can be highly effective, and your ‘followers’ or ‘likes’ should be considered as important metrics.

However, ensuring that you truly engage with these people, across all platforms, is equally important and often overlooked.

via The Social Media Marketing Secrets of Smart Savvy Bloggers – Jeffbullas’s Blog.

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