Twitter’s latest test encourages users to Direct Message brands, not tweet at them

shutterstock_329646476 A number of businesses use Twitter to interact with their customers and offer support. But that often means responding to angry tweets directed at their account, then switching users over to private messaging to deal with the issues at hand. Now the company is testing a new feature for brands that puts its “Messaging” button front-and-center, thereby encouraging customers to… Read More
Source: Tech Crunch Social

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